BRANDING | PERSONAS | CUSTOMER JOURNEY
The Challenge
A regional garage door company with a rich heritage in commercial garages wanted to develop a profitable product line extension of custom garage doors targeting high end builders and consumer home improvement market segments.
The Goal
Develop a sustainable marketing strategy to launch and support a new product line of highly engineered custom garage doors for custom builders and homeowners.
What We Did
- Company rebranding to build on company heritage while supporting new target markets.
- Established brand authority through compelling visual content.
- Streamlined customer journey to expand market nationally through website.
The Results
Sletten Studio’s website is like the wall of an art gallery, with lots of white space that helps focus visitors’ attention to each piece of artwork. One of the requirements was that each piece of art needed to be displayed in its entirety so care was taken to ensure that each image was correctly sized to display correctly on any device. Another requirement was protection of Erik’s intellectual property so anti-copying plugins were added to prevent easy duplication of images by visitors.
“Working with Rhys at Blue Spec to design my website was a great experience. He did an awesome job of interpreting my thoughts and ideas into a site that simply and beautifully displays my artwork. He was professional and quick to respond to my requests. It felt as if I was truly collaborating with someone who understood my vision.”
– Erik Sletten, Founder
Most often than not, simpler is better. In the case of Sletten Studios, it was essential to convey the unique vision of the studio’s founder, Erik Sletten!
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