Understanding your social media analytics is key to understanding how effective your social media marketing efforts are. Having a presence on at least one social media channel is table stakes for most businesses these days because it’s a powerful tool for reaching customers, even if the rules feel like they’re constantly changing.
One way to navigate […]
Whether you are a job-seeker looking for a new position, or an industry professional looking to learn more about current trends and ideas, or a founder trying to build brand awareness, LinkedIn is the place for you. LinkedIn marketing, when done right, allows you to establish yourself as an expert in your industry and build trust in your brand. Here we will discuss ways in which you or your business can use LinkedIn marketing to build your network and grow a sustainable business.
Content marketing is a strategic approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience. In other words, it's knowing what your customers like to read and view, and providing it to them. When content marketing and social media strategies are combined to create organic posts, it can increase engagement, brand awareness, and drive profitable customers to take the action you want them to take, like buying your service or product.
Maybe you’ve heard the term “content marketing” thrown around or maybe you’re not even sure what marketing really is anyway. These are common issues for a lot of executives. But they are important to health of your organization so let us break it down for you.
