Understanding your social media analytics is key to understanding how effective your social media marketing efforts are. Having a presence on at least one social media channel is table stakes for most businesses these days because it’s a powerful tool for reaching customers, even if the rules feel like they’re constantly changing.
One way to navigate […]
Small organizations and tiny marketing teams can make a huge splash, even with limited resources. Here are some fundamentals to think about.
For businesses without an in-house marketing team or for those who want to expand their marketing capabilities, outsourcing is a great option. But how do you know when it’s time to outsource your marketing? Let's take a look!
The possibilities of what you can outsource are endless. Because of that, it can be difficult to wade through the vast variety of titles and roles that outsourced professionals hold. While all share some similarities like you don’t have to have them on your employee payroll, there are key differences you should be aware of before searching for your next outsourced partner. Use our Cheat Sheet to help sort them out.
Diverse marketing isn’t just a moral imperative, it’s a business necessity. Businesses that adjust their marketing strategies now will enjoy a competitive advantage over brands that neglect inclusive practices. Customers are already clamoring for a more diverse marketplace; 70% of millennials are more likely to choose one brand over another if it demonstrates inclusion and diversity in its promotions.
Creating a pitch deck can be daunting. It’s the presentation of a lifetime, your chance to secure startup capital and breathe life into your business. It needs to look great, be thorough, and be convincing enough to secure you the investment you want. The key to doing this is making your pitch deck tell a story while also showing the investors that you know your business inside and out. Follow these 9 steps to learn how!
Marketing during a recession or while business is uncertain can be overwhelming and maybe even feel like a mistake. However, marketing is not only the most effective method of continuing to stay in touch with your customers but is also crucial to the long-term success of your business even during a recession. Keep reading to learn more.
Maybe you’ve heard the term “content marketing” thrown around or maybe you’re not even sure what marketing really is anyway. These are common issues for a lot of executives. But they are important to health of your organization so let us break it down for you.
