Commuting Solutions delivers innovative and sustainable transportation options to connect commuters to their workplaces, businesses to their employees, and residents to their communities.
The Challenge: Determining What’s Working
Commuting Solutions came to Blue Spec Marketing looking for a marketing health check to make sure their goals were realistic and to better understand what KPIs to measure. They also wanted to look at how they could expand their reach, grow their membership, and meet the challenges that new technologies and changing demographics meant for their brand.
Their Goals:
- Grow awareness of their brand
- Expand to Gen Z
- Drive more event registrations
- Improve their current social media strategy
- Learn how to implement trends in their marketing
Why Blue Spec?
Commuting Solutions was referred to Maddie at Blue Spec Marketing by another consultant. Once meeting Maddie they said it was a “no-brainer”. The team saw massive potential for Commuting Solutions’ marketing based on her experience, fresh ideas, and great attitude. They also enjoyed the way she explained things and how she made it a fun learning experience for their team, even from the first call.
In their Executive Director’s words,
“Blue Spec brings experience, fresh ideas, and a great attitude!”
The Solution: An Analytics-Focused Marketing Report
“Blue Spec Marketing went above and beyond the expectations of [Commuting Solutions]. The Mighty Marketing Report included everything [Commuting Solutions] requested and more. The report addressed goals, provided clear ideas that were fresh and new, and provided it all in a timely manner, while keeping the client updated on the progress.”
The Deliverables:
- A beautifully designed presentation they can take to board meetings
- A deep-dive analysis of all of their marketing channels, including social media and email
- Clear measurements of marketing KPIs versus their organizational goals
- A detailed plan for what to implement to improve on their progress
- Reading recommendations, tangible copywriting tips, and content feedback
- A 1-hr consult to go over everything in more detail
- And an evergreen video walkthrough of the full report
Overall, A Fantastic Experience
Commuting Solutions enjoyed working with Blue Spec Marketing’s founder, Maddie. They noted, “her bubbly and positive attitude” was great to work with from the beginning.
Actionable Next Steps
Commuting Solutions has a plan of actionable next steps from the Mighty Marketing Report at their fingertips. Based on findings from their customized report, Commuting Solutions will begin to experiment with subject lines in their email marketing, make improvements to the user experience of their website, and implement brand voices to social media.
The Impact: A Realistic Marketing Strategy
Commuting Solutions walked away from their experience with an inclusive marketing report from Blue Spec Marketing and tangible next steps. The team now feels confident in their ability to implement the recommendations in both the short-and long-term.
In fact, they liked it so much, they engage Blue Spec Marketing’s Mighty Marketing Report on a regular basis now to stay on top of their goals and action plan!
“Blue Spec Marketing stands out from any other marketing consultant we’ve had. We knew from the beginning working with Blue Spec was a no-brainer. They met all of our standards and made sure everything we requested and more was included in the Mighty Marketing Report.”
If you think you need some marketing help, check out 3 Reasons to Outsource Your Marketing.
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