About Maddie Michaud

Maddie Michaud is a storyteller-turned marketer and the founder of Blue Spec Marketing. She writes about marketing, healthcare, tech, and ethics. When she's not writing, you can find her reading sci fi and snuggling with her dogs.

Understanding Social Media Analytics for Small Businesses

2024-06-19T13:24:00+00:00By |CONSULTING, SOCIAL MEDIA|

Understanding your social media analytics is key to understanding how effective your social media marketing efforts are. Having a presence on at least one social media channel is table stakes for most businesses these days because it’s a powerful tool for reaching customers, even if the rules feel like they’re constantly changing.

One way to navigate […]

What Small Businesses Need to Know about Using Google Analytics

2024-06-18T22:07:53+00:00By |Marketing Analytics|

Using Google Analytics is the best way to understand who is visiting your website, what they’re looking at, and if they’re taking the actions you want them to, and ultimately analyzing whether your website is acting as the digital storefront you need it to.

However, this free tool, while comprehensive, can be intimidating. No need to […]

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