We’re helping to build a sustainable and inclusive future by amplifying brands that do good.
Through marketing strategy, expert storytelling, and an obsession for excellent customer service, we’re transforming what marketing means to brands and customers alike.
Our Mission
Amplify the stories of people, projects, and businesses who are changing the world for good.
Our Vision
A world where everyone has the opportunity to align their skills and passions in an environment that empowers them to build their dream lives.
Our Values
- Be Kind – We’re kind to customers, team members, and ourselves.
- Be Honest – We’re honest about who we are, how we can help, and when we mess up.
- Be Sustainable – We practice internal sustainability and support sustainable businesses.
- Be Inclusive – We celebrate people for who they are and who they want to become.
- Be Curious – We get out of the bed in the morning to learn new things about ourselves, our customers, and our industry.
Maddie Michaud, MBA (she/they)
Founder, Chief Copy Officer
Maddie founded Blue Spec Marketing in 2019 with the goal of making marketing accessible for businesses that do good.
“I’m on a mission to tell great stories and help others amplify theirs. I help organizations engage their customers through powerful storytelling and down-to-earth and data-informed marketing strategies.
By mapping the right piece of content to each stage of the customer journey, I help businesses position themselves as passionate experts that offer an exceptional customer experience.”
Rhys Larson (he/him)
Senior Strategist
Rhys has led marketing at several companies as a senior executive and full-stack marketer. With more than 25 years of experience identifying new opportunities, building brands, and growing sales pipelines
“I excel at developing and executing ‘pufferfish’ strategies for smaller organizations by building brands that grab attention and generate qualified prospects. Knowing that every dollar counts, especially in smaller organizations, I prioritize strategies and activities that get big results without big budgets.”
Specialties
Marketing analytics, content strategy, copywriting, and the customer journey.
Specialties
Lead gen and retention, web design, brand storytelling, and marketing operations.
Our Story
Individually, we’re passionate marketing specialists who do this work because frankly, we love it and get a little obsessive about it.
Together, we’re a family business that brings together more than 30 of experience. We’re proud to do work we care about with people we love and know that it allows us to bring our full hearts to every client we get to partner with.
When Maddie started their marketing career, Rhys gave them mentorship and, when needed, reality checks. Eventually, they started Blue Spec and when the next stage of his career called, Rhys came on board.
Both bring a commitment to providing exceptional customer service to their clients. Their complementary skills and tireless curiosity makes them a powerful marketing duo with an extensive range of experience.
“My dad is the person who sparked my love of storytelling that got me into marketing. I feel incredibly lucky to be able to share our passion for this profession and to be able to have a relationship that goes beyond parent-child. Working together has given me even more respect for his skills and who is as a person. Being able to work with him is already one of the great blessings of my life and I’m grateful that he chooses to bring his considerable marketing chops to the Blue Spec team – and for my mom who puts up with us talking shop every chance we get.”
– Maddie
☝️
– Rhys