About Blue Spec Marketing
We help organizations that do good, grow well with down-to-earth marketing.
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Through data-driven action plans and powerful digital marketing services, we help brands reach more people, more effectively engage stakeholders, and connect with their communities.
Core Values
We live our core values to amplify the people, projects, and organizations changing the world for good.
Kindness
We're kind to customers, team members, and ourselves.
We celebrate people for who they are and who they want to become.
Curiousity
We get out of bed in the morning to learn new things about ourselves, our customers, and our industry.
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We stay open to new ideas because we know that no one person has all the answers.
Courage
We know it takes courage to be honest, authentic, and creative.
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We strive to show up as our full selves and when mistakes are made, or hard things need to be said, we don't shy away.
Sustainability
We infuse sustainability into what we do and are mindful in our choices about where we put our money, time, and partnerships.
We know that progress, not perfection, is the key to a brighter, greener world for all.
Meet Our Founder
MADDIE MICHAUD
I'm on a mission to make great marketing accessible for organizations that are doing good.
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Through powerful storytelling and down-to-earth, data-informed marketing strategies, I help mission-driven organizations engage their stakeholders efficiently and authentically.
Our Approach
OUT-OF-THE-BOX CONSULTING, IN A BOX.
​​Good marketing acts as the sensory system of a business.
That's why we:​
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Listen to our clients and their customers and the market.
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Look at your data to identify trends and growth opportunities.
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Feel what it's like to experience your brand as a customer.
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But great marketing?
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Great marketing helps businesses that are building a better future for all in the most efficient, value-packed way. ​We strive to be great marketers with our inclusive and accessible offerings and by living our core values every day.​
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We work with businesses that are doing good for people and the planet. Part of our contribution to their missions is to have a consulting structure that's easy to plan for and delivers timely results.
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We offer our Mighty Marketing Service, Digital Marketing Services, and marketing resources so our clients can tap into our expertise in the way that works best for them.